Up-shirt


We can now mass produce a t-shirt with an 80% smaller environmental footprint. Yup, 80%. We call it the Up-shirt! 

Every year we produce millions of t-shirts. You probably have a few well loved tees, and maybe a couple souvenir t-shirts from your travels, sports events, concerts, etc - we all do. T-shirts are an iconic, essential piece of clothing but, from crop to shop, they carry a pretty hefty environmental burden.The thing is, factory made t-shirts yield up to 40% wastage. That means 40% of that cotton is grown in vain and huge amounts of water and earth resources are wasted, not to mention spinning the yarn, transporting the fabric, factory labour ... you get the idea.

It's taken years of hard work and research but we've come up with a clever design and production model to mass produce t-shirts using those leftovers.